What makes a great logo?

Posted by michellebuckley in Blog      No comments

Dec
11

What makes a great logo?

Logos are the centerpiece of a company’s brand image. The quality of a logo will give the impression to the consumer how much a brand means to the company. An effective logo can help sell products, and conversely an ineffective logo can potentially hurt sales. So what makes a great logo?

A great logo needs to be the following:

Make your company stand out from your competition

Don’t try to copy someone else. Instead of trying to emulate the competition you should be trying to set your company apart.

Use meaningful colors

Colors carry meaning. For example green is associated with the environment or money, black with elegance or luxury. Think about adjectives that describe your business to find colors that would be the most appropriate. For more information on color association check this link out

Use the right font

Just like colors, font typefaces have meaning. If you have a construction company you probably don’t want a curvy, feminine-looking font.

Keep it simple

Your logo should be simple enough to make a quick impression on your target audience.

Make it memorable

Your logo should make an impression on your customers.

Also, if you need a logo designed for your business you can always contact me.

How to create a Google+ page for your business

Posted by michellebuckley in Blog, How to      No comments

Dec
1

How to create a Google+ page for your business

Now that Google is allowing businesses to participate in its Google+ social network, through new Google+ Pages it’s time for you to find out how to create a Google+ page for your business.

Creating a Google+ Page takes only a few minutes. However before you can create a Google+ Page, you must create a Google+ Profile (if you don’t already have one). Read on to find out how easy it is.

1. Log in to your Google Account

Log into your account, If you don’t have one you can create one here. Once logged in click the ‘You+’ link at the top left of your Gmail dashboard.

2. Creating a Google+ Profile

Enter your first and last name, or the name of your business. Click the ‘Add your photo’ link to add the logo of your business. Click ‘Join’ once done.

3. Creating a Google+ Business Page

You will then be offered to create a Google Plus Page For Business. This link will be helpful if you have trouble: Google+ For Business. You will be directed to a page that allows you to create a Google+ Page dedicated to your business,similar to a Facebook Fan Page.

Add any information that you would like on your Google+ business page.

Google Plus For Business will then suggest to you some things for you to do to finalize your page or you can do it later.

If you’d like to see how a Google+ Business Page looks like check out mine.